Ovostar Union speaks Spanish, French and Arabic now
The export sales department of Ovostar Union, one of the largest producers of chicken eggs and egg products, is introducing Spanish, French and Arabic as working languages. These language versions have already appeared on the ovostar.global product site focused on the supply of eggs and egg products for B2B buyers for export and throughout Ukraine. Before this innovation, the website was available in English, Ukrainian and Russian versions.
“Spanish is the fourth most spoken language on the planet, and is familiar to 538 million people. Immediately followed by French, which is spoken by 277 million, and Arabic, by 274 million*. Customer focus has always been in the DNA of our company, and we continue to put it into practice”, comments Kurt Rossi, Director of Export Markets Development at Ovostar Union Group.
Product information available to customers on ovostar.global includes both technical and user specifications and application recommendations for the company's products for the food processing industry.
Ovostar Union is the only Ukrainian chicken egg producer developing branded product media platforms and the first to systematically build export operations outside of Ukraine.
Today, Ovostar Union products are in demand among consumers in more than 50 countries around the world — in the markets of the EU, the Middle East, Southeast Asia and Africa. Egg exports in 2019 amounted to 525 million pieces or 46% of total sales. As for value-added products, the export volume is even bigger: in 2019 it amounted to 2.06 thousand tons or 74% of the total sales of dry egg products and 6.51 thousand tons or 47% of the sales volume of liquid egg products. In 2019, Ovostar Union was the first to supply frozen liquid egg products to export markets, which allowed consumers in remote markets to receive high-quality egg products, and the scrambled eggs mixture was presented as one of the trending food products in the special Future Zone at the Gulfood 2020 exhibition. The company carries out export sales through its own sales offices in Latvia and the United Arab Emirates.
Ovostar Union is one of the few Ukrainian producers that use enriched cages for keeping poultry that meet the requirements of Directive 1999/74/EU.
In December 2019, the company became the first among large Ukrainian manufacturers to implement barn and free range standards. The products have permission to be exported to the EU, Kosher and Halal certificates. Ovostar Union passed the audit for compliance with the latest version of the FSSC 22000 v.5 (HACCP) food safety management system in 2020 and took part in the program of the Union of poultry breeders in Ukraine Association aimed at breeding poultry without antibiotics.
*Data from Statista, 2019, https://www.statista.com/statistics/266808/the-most-spoken-languages-worldwide